对此，不同高管发表看法。东风日产汽车销售有限公司用户运营中心 副部长周谦表示，最快明年，日产全固态电池就会投入工厂的试生产。最快2028年之前，日产全固态电池就会全面的商业化，量产。这个时间节点目前在全球来讲都是领先的，这个是我们技术上的优势。

　　俊风汽车：首先欢迎您来到我们新浪汽车的专访间。这次车展东风日产最受关注的一款车型是探陆，这个探陆在海外有很好的用户积累和产品的评价。咱们这次正式引进中国市场，有哪些方面的意义？

　　周谦：首先大家都知道东风日产SUV矩阵在国内是最齐全的。基于长期的消费者洞察，我们发现现在很多场景下，车主希望能够带着我们全家老小，以一种更加轻松、更加舒适的状态去游山玩水，趣享生活。在这个场景之下，我们发现大家可选择的产品不太多，所以基于这样的消费者洞察，我们把这样一款6座大家庭旗舰SUV，我们的探陆PATHFINDER引入了中国市场。

　　大家可能会想这款车跟海外有什么区别呢？区别可大了。

　　第一个区别就是这款车的整个舒适程度，在中大型的SUV里面，我们一定是出类拔萃的。我们有日产大沙发、NAPPA真皮座椅，以及目前在所有竞品中排名最优先的第三排乘坐空间等等，都能够让我们很自豪地对我们的消费者说，选择探陆PATHFINDER，我们所享受的驾乘空间一定是最舒适的，我想这是第一个和海外版的变化点。

　　第二点，大家都很清楚现在整个中国汽车市场智能网联的水平是全球领先的，所以基于这样良好的基础，我们把更好的智能网联的产品技术放在探陆PATHFINDER上，让我们消费者相比于全球其他地域的消费者，能够以更加智能更加网联互动的方式来使用，我想这个是基于海外的产品第二个不同的地方。

　　第三，这款车我们在整体产品技术上，我们全方位参考、调研中国汽车消费者，针对日常使用的八大场景的八大痛点，做了全方位的定制化。可以说现在中国市场，没有看家本领，谁也不敢这么轻易推出一款中大型SUV。我们现在适时而来，我们也是充满了信心和底气的，希望我们前期做这些海量的调研，海量的洞察，基于消费者的使用场景所革新产出的一款中大型的旗舰SUV，能够满足我们消费者的期待。

　　俊风汽车：刚才提到海外版叫PATHFINDER，中文名是探陆，这个中文名称具体含义方便给我们介绍一下吗？

　　周谦：顾名思义，我们把PATHFINDER英文名拆解一下，就是find path，就是去寻找一条途径。为什么要寻找一条途径呢？我个人是这样理解的，用过去的旧地图是没办法指引我们去寻找到新大陆的，那怎么办？那就要靠我们自己手举着指南针探寻一条正确通往远方的道路。中文名对于我而言是比较好的诗意化的含义。也希望这种诗意化的表达能够激励并且吸引我们更多汽车消费者们，我们一起勇敢跨越山海，去寻找去探寻我们心中的那一条通往远方美好未来的道路。

　　俊风汽车：感谢。不管是从它的命名也好，还是从我们海外版到中国做出的一些配置上或者软硬件的调整，其实都在贯彻一个在中国为中国的理念。您觉得中国用户的痛点是在什么地方呢？

　　周谦：这个问题谈的比较大了，一定要聚焦在中国用户的痛点上。我想我们的汽车文化越来越自信，这个是在中国改革开放40多年以来，从站起来到富起来，开始形成我们的汽车文化，形成我们的汽车优势，最后形成我们的文化优势。我觉得这个概念算大，从我们的行业中来讲，让我们的消费者能够以更加自信，更加从容的态度来享受全世界最好的汽车产品，这条路我们目前正在稳步向前进。

　　我们现在有着领先全球的电动化的产品，电动化的技术，智能网联的服务等等。放眼全球，大家会发现现在中国确实已经走在最前列了，所以对我们汽车行业的从业者来讲，其实是非常受鼓舞的事情。意味着我们有机会在全球最好的市场来杀出一条血路，为我们的汽车消费者们带来更加自信、更加钟意的汽车产品和汽车文化，这个是激励着我们不断向前奋斗的目标。

　　俊风汽车：刚才您也提到东风日产SUV的产品矩阵，其实是已经达到一个非常成熟非常完善的阶段了，国内的市场，尤其SUV这块竞争挺激烈的，您觉得东风日产咱们SUV最大竞争的优势在什么地方呢？

　　周谦：大家细数就会发现，第一东风日产有着覆盖面最广，产品线最齐全的SUV阵营。放眼全国所有车企，没有哪家企业能够跟东风日产比肩。我们从10万以内到60万国产中大型SUV，我们有着全级别的布局，这是第一个，我们的产品线是专业的。

　　第二，我们在SUV市场的洞察是领先的，大家会发现中国首款城市跨界SUV是谁？是我们的逍客。全中国首款能够去到地球两极的专业越野SUV是谁？是我们之前的奇骏。所以整个东风日产对于SUV的产品技术研发和洞察，在国内来讲应该是最早的那一批。这是为什么我们有信心有底气说，只要消费者想购买SUV，东风日产一定有一款合适产品适合您，这是我们的第二个底气所在。

　　第三个底气，目前在SUV细分市场，我们全动力的布局非常全面。举个例子，我们有纯电型SUV，东风日产艾睿雅(配置|询价)，我们有不用插电的电驱技术，我们的超混电驱奇骏(配置|询价)，而且我们的奇骏还搭载了雪狐电四驱的四驱系统，而且还是双电机。再就是插混SUV，我们的启辰品牌大V DD-i，插混我们也用上了，而且快速的布局，目前市场反应是非常好的。

　　我们还有氢能源的布局，东风日产作为央企国家队，多条技术路径的布局是我们应当承担的责任，所以氢能源的SUV应用在启辰大V氢境这款产品上，在今年底也会在广州市花都区率先开启示范化的运营。

　　这么多的产品，这么多的技术路线，作为合资企业，作为汽车有着1500万保有客户的合资车企的底气，我们也希望用最好的技术，最好的产品，为我们的消费者提供最好的SUV产品。

　　俊风汽车：2023年不管是合资也好还是国产品牌也好，它们主要卷两个方向，一个价格，一个技术。您觉得日产在技术和产品的方向会有哪些创新的手段来去应对这种越来越卷的竞争呢？

　　周谦：说到卷这个话题，今年所有汽车行业的从业者都是感同身受，我们今年又有价格战，又有层出不穷的产品迭代，好像大家杀红了眼，在这个市场拼杀。我想对于东风日产企业来讲，我们要做的就是坚持长期主义。如何去坚持长期主义，首先一定要有技术上的深耕，技术上的深耕怎么去做，我想很多朋友们关注到今天早上东风日产发布会，我们给大家宣告了日产在全固态电池这个领域的布局和雄心。最快明年，日产全固态电池就会投入工厂的试生产。最快2028年之前，日产全固态电池就会全面的商业化，量产。这个时间节点目前在全球来讲都是领先的，这个是我们技术上的优势。而且这样的一款全固态电池技术有什么特点呢？第一就是续航里程比当前的电池产品翻了一倍。第二就是它的充电时间比当前的电池产品只需要1/3。第三，我们这款全固态电池导入后，整体成本和现在燃油车成本相比是没有增加的，这是我们成本管控上的优势。所以我们是非常有信心，很自信的认为我们在技术上的储备和研发能够让我们在接下来的岁月里面不断的为我们的消费者提供最好的产品，最好的技术和最好的服务。

　　说到服务这个话题，很多朋友一直关注技术日产。我给大家举两个小的例子，首先我们东风日产在中国汽车市场里面最快达成100万智能网联用户的合资车企，这个数据非常了不起的。现在我们整个营销的消费场景都是依托于超级APP线上的全流程的平台。我们现在整个平台的键值数已经快将近千万，在国内来讲都是TOP3水平的。

　　我们也是希望能够用智能网联的思维，这种智能网联服务的方式来拥抱我们的新时代，拥抱我们的汽车消费者，能够让我们把最好的产品用最好的技术，最好的手段送到我们消费者身边。

On November 17th, the 21st Guangzhou International Auto Show officially opened. The development of intelligent vehicles and new energy vehicles is not only a revolution in transportation, but also a change in life concepts and ways. With the continuous upgrading of competition for new energy vehicles, more new products and technologies will appear in front of the world. The theme of this years Guangzhou Auto Show will be New Technology and New Life, showcasing the latest technological achievements brought by the development of intelligent cars and the new changes it brings to consumers.

Different executives have expressed their opinions on this. Zhou Qian, Vice Minister of User Operations Center at Dongfeng Nissan Automobile Sales Co., Ltd., stated that Nissans all solid-state batteries will be put into trial production at the factory as soon as next year. By 2028 at the earliest, Nissans all solid-state batteries will be fully commercialized and mass-produced. This time point is currently leading globally, which is our technological advantage.
Zhou Qian: Before 2028, Nissans all solid-state batteries will be fully commercialized. The following is an interview transcript

JF Motors: First of all, welcome to our exclusive interview room at Sina Motors. The most popular model of Dongfeng Nissan at this auto show is the Tanlu, which has a good user base and product evaluation overseas. What are the significance of our official introduction to the Chinese market this time?

Zhou Qian: First of all, everyone knows that the Dongfeng Nissan SUV matrix is the most complete in China. Based on long-term consumer insights, we have found that in many scenarios nowadays, car owners hope to take our entire family to travel and enjoy life in a more relaxed and comfortable state. In this scenario, we found that there are not many products available for everyone to choose from, so based on this consumer insight, we have introduced this 6-seater family flagship SUV, our Tanlu PATHFINDER, to the Chinese market.

People may wonder what is the difference between this car and overseas? The difference is quite significant.

The first difference is the overall comfort level of this car. In mid to large SUVs, we must be outstanding. We have Nissan sofas, NAPPA leather seats, and currently the top ranked third row seating space among all competitors, all of which make us proud to say to our consumers that choosing the Tanlu PATHFINDER is definitely the most comfortable driving and riding space we enjoy. I think this is the first change from the overseas version.

The second point is that everyone is well aware that the level of intelligent connectivity in the entire Chinese automotive market is globally leading. Therefore, based on this good foundation, we have put better intelligent connectivity product technology on the THFINDER platform, allowing our consumers to use it in a more intelligent and interactive way compared to consumers in other regions around the world. I think this is the second difference between overseas products.

Thirdly, in terms of overall product technology, we have conducted comprehensive reference and research on Chinese automotive consumers, and made comprehensive customization for the eight pain points in daily use scenarios. It can be said that in the current Chinese market, no one dares to launch a mid to large SUV so easily without the skill of being a top scorer. We are here at the right time, and we are full of confidence and confidence. We hope that through extensive research and insights, we can innovate and produce a mid to large flagship SUV based on consumer usage scenarios, which can meet the expectations of our consumers.

JF Motors: Just now, we mentioned that the overseas version is called PATHFINDER, and the Chinese name is Tanlu. Is it convenient for us to introduce the specific meaning of this Chinese name?

Zhou Qian: As the name suggests, lets break down the English name PATHFINDER and find a path. Why look for a way? My personal understanding is that using old maps from the past cannot guide us to find the new continent. So what should we do? Then we need to rely on ourselves, holding a compass in our hands, to explore a correct path to the distance. Chinese names are a good poetic meaning for me. We also hope that this poetic expression can inspire and attract more car consumers. Together, we bravely cross the mountains and seas to explore the path to a beautiful future in the distance in our hearts.

JF Motors: Thank you. Whether its its name or the configuration or software and hardware adjustments made from our overseas version to China, its actually implementing the concept of serving China in China. What do you think are the pain points for Chinese users?

Zhou Qian: This issue has been discussed extensively, and we must focus on the pain points of Chinese users. I think our automotive culture is becoming more and more confident. This is because over the past 40 years of Chinas reform and opening up, from standing up to becoming rich, we have started to form our automotive culture, formed our automotive advantages, and finally formed our cultural advantages. I think this concept is quite big. In our industry, it allows our consumers to enjoy the best automotive products in the world with more confidence and composure. We are currently steadily moving forward on this path.

We now have leading global electrification products, electrification technology, intelligent networking services, and more. Looking around the world, you will find that China has indeed taken the lead, so for our automotive industry practitioners, it is actually a very encouraging thing. It means we have the opportunity to carve out a path in the best global market, bringing more confident and beloved automotive products and culture to our automotive consumers. This is the goal that motivates us to constantly strive forward.

JF Motors: Just now you mentioned that the product matrix of Dongfeng Nissan SUVs has actually reached a very mature and complete stage. The domestic market, especially SUVs, is highly competitive. What do you think is the biggest competitive advantage of Dongfeng Nissans SUVs?

Zhou Qian: After careful analysis, you will find that the first Dongfeng Nissan has the widest coverage and the most complete product line of the SUV camp. Looking at all the car companies in the country, there is no company that can rival Dongfeng Nissan. We have a full level layout for domestic mid to large SUVs ranging from less than 100000 to 600000, which is the first. Our product line is professional.

Secondly, our insight into the SUV market is leading, and you will discover who is Chinas first urban crossover SUV? Its our Xiaoke. Who is the first professional off-road SUV in China that can reach the poles of the Earth? It was our previous Qijun. So the entire Dongfeng Nissans product technology research and development and insight into SUVs should be the earliest batch in China. Thats why we have confidence and confidence to say that as long as consumers want to purchase SUVs, Dongfeng Nissan will definitely have a suitable product for you, which is our second confidence.

The third confidence is that currently in the SUV segment market, our full power layout is very comprehensive. For example, we have a pure electric SUV, a Dongfeng Nissan Airiya (configuration | inquiry), an electric drive technology that does not require plug in, our ultra hybrid electric drive Qijun (configuration | inquiry), and our Qijun is also equipped with a four-wheel drive system of the Snow Fox electric four-wheel drive, which is also a dual electric machine. Then there is the plug-in hybrid SUV, our Qichen brands big V DD-i. We have also used plug-in hybrid, and the layout is fast. Currently, the market response is very good.

We also have the layout of hydrogen energy. As a national team of a central enterprise, Dongfeng Nissan should bear the responsibility of laying out multiple technological paths. Therefore, the application of hydrogen energy SUVs in the Qichen SUV hydrogen environment product will also be the first to open a standardized operation in Huadu District, Guangzhou by the end of this year.
With so many products and technology routes, as a joint venture with 15 million guaranteed customers, we also hope to provide our consumers with the best SUV products with the best technology and products.

JF Motors: In 2023, whether it is a joint venture or a domestic brand, they will mainly focus on two directions, one is price and the other is technology. Do you think Nissan will have any innovative means in the direction of technology and products to cope with this increasingly fierce competition?

Zhou Qian: When it comes to the topic of volume, all practitioners in the automotive industry have felt the same way this year. We have had another price war and an endless stream of product iterations this year, as if everyone has been eye-catching and fighting in this market. I think for Dongfeng Nissan, what we need to do is adhere to long-term principles. How to adhere to long-term principles, first of all, there must be deep cultivation in technology. How to do this? I think many friends have paid attention to the Dongfeng Nissan press conference this morning, and we announced Nissans layout and ambition in the field of all solid-state batteries. As soon as next year, Nissans all solid-state batteries will be put into trial production at the factory. By 2028 at the earliest, Nissans all solid-state batteries will be fully commercialized and mass-produced. This time point is currently leading globally, which is our technological advantage. And what are the characteristics of such an all solid-state battery technology? The first is that the range has doubled compared to current battery products. The second reason is that its charging time is only one-third longer than current battery products. Thirdly, after the introduction of our all solid-state battery, the overall cost has not increased compared to the current cost of fuel vehicles, which is our advantage in cost control. So we are very confident and believe that our technological reserves and research and development can enable us to continuously provide our consumers with the best products, technology, and services in the coming years.

When it comes to the topic of service, many friends have been paying attention to technology Nissan. Let me give you two small examples. Firstly, Dongfeng Nissan is a joint venture car company in the Chinese automotive market that quickly achieved 1 million intelligent connected users. This data is very impressive. Our entire marketing consumption scenario now relies on the full process platform of the Super APP online. Our entire platform now has nearly ten million key values, which is at the TOP 3 level in China.

We also hope to embrace our new era and embrace our automotive consumers with the thinking of intelligent internet services, which can enable us to deliver the best products to our consumers with the best technology and means.