Telling the Chinese story with Dongfeng design.

Reporter from Junfeng Company: On February 26, the winners of the 2025 German iF Design Award, one of the three most prestigious design awards in the world, were announced. Dongfeng Motor's 2024 Concept Pickup E-TRUCK and the M-HUNTER Hunter model both won the award, marking international recognition of Dongfeng's design strength.

Founded in 1954, the German iF Design Award is one of the most well-known industrial design awards globally, organized annually by the Hannover Industrial Design Forum, the oldest industrial design institution in Germany. Known for its "independent, rigorous, and reliable" judging philosophy, it is regarded as one of the most prestigious awards in the field of contemporary industrial design. Award-winning products are recognized for their functionality, artistry, and characteristics such as human-centeredness and innovation.

In 2024, the iF Design Award attracted 10,651 entries from 66 countries and regions. After a rigorous evaluation by 131 international experts, Dongfeng’s 2024 Concept Pickup E-TRUCK and M-HUNTER Hunter were awarded for their forward-thinking innovative designs.

The Dongfeng 2024 Concept Pickup E-TRUCK adopts the "multi-dimensional integration" design concept, built on Dongfeng's skateboard chassis, combining hardcore functionality and an outdoor lifestyle. It aims to become the first multi-dimensional lifestyle platform in the domestic pickup truck sector, creating unlimited possibilities for outdoor scenarios.

The M-HUNTER Hunter is a "high-performance private collectible" created by Dongfeng's M-Hunter Technology for global off-road enthusiasts. It is also "China’s first new energy all-terrain extreme off-road concept vehicle."

As an important overseas sales platform for Dongfeng Motor, Junfeng Company follows the group’s strategy and announces the upcoming launch of the M-HUNTER Hunter model to meet the global demand for high-end new energy off-road vehicles. Junfeng will leverage Dongfeng’s strong technical capabilities and manufacturing experience to drive the model’s entry into international markets, bringing an exceptional new energy off-road experience to global users. In the future, Junfeng Company will continue to introduce innovative models from Dongfeng to help enhance the influence of Chinese brands in the global market.